Successful sales associates are busy and would love to respond to everyone the moment they call, but the business just doesn't work that way. And sometimes, like when a consumer makes a Web site inquiry, it can take a while before the sales associate even finds out about the lead. DirectAccess Powered by ERA LeadRouter® will make life easier, responses more timely, and improve lead conversion rate. DirectAccess Powered by ERA® LeadRouter® is a Web-based tool that will help ERA® offices manage leads, agents and their marketing dollars. In addition DirectAccess Powered by ERA® LeadRouter® allows an office to set itself apart from their competition when they demonstrate DirectAccess Powered by ERA® LeadRouter® during a Marketing Presentation or while recruiting a potential sales associate.